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Just Eat NV is a titan in the online food delivery sector, the result of a high-profile merger between UK-based Just Eat and Dutch-founded Creating a culinary bridge that connects over 20 countries and hundreds of thousands of partner restaurants, Just Eat is on a mission to bring the world's flavours to hungry customers with just a few clicks.

This giant of the online food delivery market has expanded rapidly through robust organic growth and strategic acquisitions. With more people choosing convenience and safety in the age of on-demand culture and the COVID-19 pandemic, Just Eat has cemented its status as a leading global player.


Origin Stories

Just Eat was founded in 2001 by five Danish entrepreneurs with a vision to make takeout ordering more accessible and convenient. The platform rapidly gained traction in its early years, eventually expanding to the UK in 2006. This marked the beginning of a culinary empire that spanned over 10 countries.

By leveraging technology and innovation to simplify food ordering, Just Eat attracted a growing user base and an extensive network of restaurant partners. In 2014, sealing its status as a food delivery powerhouse, the company went public on the London Stock Exchange and continued its growth trajectory. - The Dutch Dynamo with a Taste for Acquisitions was launched in 2000 by Dutch entrepreneur Jitse Groen. The platform's mission was to offer a more favourable commission structure for restaurants than existing food delivery services. The venture quickly grew popular - by 2010, had over 2,500 partner restaurants in the Netherlands.

The company's expansion strategy involved conquering new markets through strategic acquisitions. Over the years, snapped up several food delivery businesses across Europe, including Germany’s and the UK's HungryHouse; the latter was acquired from Just Eat.


How Just Eat Met

In 2019, as the online food delivery market grew increasingly competitive, Just Eat and agreed to a merger that would fortify their collective positions as global leaders.

The £6 billion deal created a formidable force in the food delivery sector, named Just Eat NV, retaining their stock market listings in London and Amsterdam. With the combined resources and user base, the new entity bolstered its ambitions of becoming the preeminent online food delivery platform worldwide.


Just Eat's Business Model and Growth Strategy

From connecting restaurants to consumers via convenient online platforms to expanding delivery services, Just Eat’s business model reflects its commitment to making convenience more accessible.

A Marketplace for Culinary Delights

Just Eat's primary revenue source comes from its role as a marketplace, connecting consumers with restaurants offering a diverse range of cuisines. By offering customers easy access to numerous eateries and streamlining the ordering process, Just Eat strengthens its position as a leader in the food delivery market.

Embracing Delivery Services

Originally focused on enabling restaurant choices without managing the full logistics, Just Eat realized that incorporating complete delivery services would enhance the customer experience further. Acquiring delivery-focused businesses like 10bis in Israel and Canada’s SkipTheDishes strengthened the platform's delivery capabilities, offering significant opportunities for growth.

Munching on New Markets through Mergers and Acquisitions

Expansion has always been a critical ingredient in Just Eat's recipe for success. Strategic acquisitions of competing businesses, such as Grubhub in the United States, have enabled Just Eat to broaden its footprint and leverage cross-market synergies swiftly.


Navigating Competitive Waters: The Market Landscape and Future Prospects


Hand-holding smartphone with grocery app on screen.


While Just Eat has carved a niche for itself by offering convenience, diverse choices, and a growing delivery network, the online food delivery market teems with competition, compelling the company to remain agile and innovative.

Fierce Competitors and an Evolving Market

Navigating the online food delivery market isn't all sunshine and satay. Major players like DoorDash, Uber Eats, and Deliveroo offer stiff competition. To stay ahead, Just Eat must continuously innovate, improve customer services, and expand its influence in strategic markets.

A Tech-Driven Future for Just Eat

As technology continues to advance, Just Eat places significant importance on delivering a seamless digital customer experience. From using AI to enhance app performance to harnessing data-driven insights to improve services, the company remains committed to evolving alongside the industry.

Relationships, Sustainability, and the Just Eat Commitment

Just Eat has strengthened its community ties and prioritized environmental sustainability. By partnering with local restaurants, offering incentives for electric vehicle operators, and showcasing eco-friendly initiatives, the company aligns itself with the modern consumer’s demand for sustainability.


Just Eat Share Price Analysis

Recent Trends and Performance: Just Eat, a prominent player in the online food delivery marketplace, has exhibited notable shifts in its share price and financial performance.

On January 14, 2024, the company's stock (OTCMKTS: TKAYY) witnessed a modest rise of 0.4% during trading, with the stock price reaching as high as $10.58 before settling at $10.47. This change represented an increase from the previous close of $10.42. The trading volume surged significantly, reflecting a 271% increase from the average session volume.

Company Overview: Operating across a vast geographical landscape, Just Eat N.V. links consumers with a wide array of restaurants through its digital platforms. The company has a presence in numerous countries, including the UK, Germany, Canada, the Netherlands, and Australia, among others.

In October 2023, Just Eat raised its core profit and cash flow forecasts, attributing this positive shift to growth in Northern Europe, Britain, and Ireland. The adjusted core earnings projection for 2023 was revised upwards to approximately 310 million euros, a significant increase from the previous guidance of about 275 million euros.

This adjustment came amidst the company's efforts to transition to stable profitability, following the pandemic-driven boom in the food delivery sector. The forecast also highlighted an anticipated break-even in free cash flow in the second half of 2023, earlier than the initial mid-2024 goal.

Market and Analyst Insights: The company's performance in the market is further elucidated by key statistics. Just Eat has a dividend yield of 0.00 and holds various financial metrics such as a Price-to-sales ratio of 0.59 and a Price-to-book ratio of 0.40.

Just Eat's recent upturn in its share price, coupled with revised financial forecasts, reflects a potentially strengthening position in the competitive food delivery market.

While the company navigates the challenges of transitioning from pandemic-driven growth to stable profitability, its expanded market presence and strategic investments indicate a proactive approach towards sustained growth and financial health.


Final thoughts

Just Eat NV, as a pioneering force in the online food delivery sector, brings the world's flavours to customers' doorsteps through clicks and taps.

From its ambitious beginnings as two separate entities to its current standing as a global powerhouse, this company demonstrates what it takes to thrive in the competitive food delivery market.

As the journey unfolds, Just Eat will undoubtedly continue to innovate, expand, and woo customers with its diverse offerings and unparalleled convenience.

By maintaining its commitment to delivering a seamless, sustainable, and community-driven experience, this online food delivery conqueror marches forth on a never-ending quest to satisfy hungry appetites across the world.

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