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Safestyle UK is a leading supplier and installer of PVCu replacement windows and doors to the homeowner market. With over 20 years of experience, Safestyle has established itself as one of the most recognized brands in the UK home improvement industry.

This article will provide an overview of Safestyle UK, its products and services, financial performance, and tips for potential investors.


Overview of Safestyle UK

Safestyle UK was founded in 1992 in South Yorkshire and has grown to become the largest supplier and installer of PVCu replacement windows and doors. The company focuses exclusively on the retrofit market, replacing old windows and doors in existing homes rather than new builds.

Some facts about Safestyle UK:

  • Headquartered in Barnsley, South Yorkshire
  • Employs over 1,400 staff
  • Operates from over 60 distribution outlets across the UK
  • Over 2 million installations have been completed to date
  • Specializes in PVCu replacement double-glazed windows and doors

Safestyle utilizes a direct sales model, with sales consultants conducting in-home surveys to provide customized recommendations to homeowners. The company handles the entire process from sale to design to installation, providing a start-to-finish service.

Products and Services


Three men working together to install a sleek sliding glass door


Safestyle offers a comprehensive range of PVCu replacement windows and doors under its trademark "Safestyle" brand. Their product lines include:

  • Windows - casement, bay, bow, tilt & turn, vertical slider, orangeries
  • Doors - front doors, French doors, patio doors, bi-fold doors
  • Conservatories - Edwardian, Victorian, Gable, Lean-to and P-Shaped

In addition to manufacturing their products, Safestyle handles the installation process with their fitting teams. This gives them greater quality control and allows them to provide reliable turnaround and service.

Some benefits that Safestyle highlights of their products include:

  • Energy efficient - Reduce heat loss and energy bills
  • Enhanced security features - Locks, reinforced frames
  • Low maintenance - No need for repainting or staining
  • Customization - Wide range of styles, finishes and hardware
  • Noise reduction - Reduce outside noise by up to 70%
  • Improved aesthetics - Increase kerb appeal and home value

Safestyle offers a 10-year insurance-backed guarantee on PVCu frames and sealed units, providing peace of mind to homeowners. They also offer interest-free finance options to help spread the cost of installations.


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Financial Performance


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As a publicly traded company on the London Stock Exchange, Safestyle UK's financial statements and stock performance provide insights into the health and trajectory of the business. Below is an analysis of some key financial metrics:

  • Price to Sales Ratio 0.24: This ratio indicates that Safestyle UK is selling at 0.24 times its annual revenues. A low price-to-sales ratio can mean the stock is undervalued or there are concerns about future growth prospects. A ratio below one may indicate the stock is undervalued relative to its sales.
  • Price-to-Book Ratio 1.33: The ratio shows that investors are willing to pay 1.33 times the book value per share of Safestyle UK. This indicates investors see value in the company beyond just its tangible assets. A ratio above 1 implies investors expect strong future growth.
  • Price to Cash Flow Ratio 23.28: This high ratio shows investors are paying a premium for Safestyle UK's cash flow. It trades at over 23 times operating cash flow per share. High valuations like this imply high expected future growth.
  • Enterprise Value to EBITDA 0.78: This ratio shows Safestyle UK trades at 0.78 times its EBITDA, which is a reasonable valuation. Lower ratios tend to indicate undervaluation. This implies the market sees Safestyle UK as fairly valued relative to its current earnings.
  • Enterprise Value to Sales 0.01: Trading at just 0.01 times sales, this very low ratio indicates Safestyle UK may be significantly undervalued based on its enterprise value relative to sales. Values under one can signal undervaluation.
  • Total Debt to Enterprise Value 0.36: With debt making up 36% of its enterprise value, Safestyle UK utilizes substantial leverage but likely at a reasonable level. Higher ratios may indicate excessive debt burdens.

While Safestyle maintains a strong market presence, its financial performance has weakened recently. The company faces challenges from a highly competitive marketplace and uncertainties around the UK economy.


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Tips for Potential Investors

For investors considering Safestyle UK, here are some analysis and tips:

  • The stock appears undervalued based on its price-to-earnings (P/E) ratio of just 6x, compared to a sector average of 14x. However, the declining EPS over recent years is a concern.
  • Revenue and market share have remained relatively stable, indicating brand strength and customer loyalty. However, investors need to watch profitability and margins closely.
  • UK's economic outlook, including inflation, the housing market, and consumer spending, will impact demand. Brexit outcomes may also influence business.
  • Keep an eye on competitive dynamics. Safestyle faces competition from local installers on price and encroachment by larger diversified home improvement chains.
  • Cost control and efficiency gains will be vital in restoring historical profit margins. This includes supply chain management, optimizing pricing strategies, and leveraging operating scale.
  • Acquisitions to expand product portfolios or geographies could provide growth but carry integration risks. Organic growth may be slower but safer.

For the right investor with a long-term view, Safestyle could potentially represent a turnaround opportunity if management can improve execution. However, the competitive and macroeconomic risks remain high. Thorough due diligence is a must before investing.


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Safestyle UK has solidified itself as a recognized leader in the UK's home improvement market over its 20+ year history. The company's focus on PVCu replacement windows and doors, its direct sales model, and end-to-end installation services have helped Safestyle achieve strong customer penetration.

However, recent financial results reveal declining profitability in the face of an increasingly competitive landscape and uncertain economic outlook.

While the stock appears undervalued based on traditional metrics, investors considering Safestyle UK would need strong conviction in the company's ability to turn around margins and growth.

Traders are advised to follow relevant home improvement and construction industry news sources in the UK and Europe to gain insights into market growth, consumer behaviours, and competitive dynamics.


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“When considering “CFDs” for trading and price predictions, remember that trading CFDs involves a significant risk and could result in capital loss. Past performance is not indicative of any future results. This information is provided for informative purposes only and should not be considered investment advice.”

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