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Reckitt Benckiser Group Plc (RB) is a renowned British multinational consumer goods company behind some of the most popular health, hygiene, and household brands across the globe. 

This article will analyze factors influencing Reckitt Benckiser’s share price over the past few years, and we will also examine the company’s valuation through financial metrics. 

Read to acquire valuable insights into the company’s financial performance, competitive positioning, and growth strategies.


Reckitt Share Price History

Founded in 1999 and publicly listed on the London Stock Exchange, Reckitt Benckiser’s share price has seen its fair share of highs and lows over the past year. 

In January 2023, the Reckitt share price opened at 6,034p, dipping to close at 5,770p. The stock displayed similar patterns in February and March – a lower monthly high but gradually increasing closing prices month-on-month.

April 2023 saw the highest price yet, peaking at 6,516p and closing at a robust 6,430p. Buoyed by strong Q1 results, the Reckitt share price hit its 2023 peak in May at 6,570p before starting a downward slide from June onwards.

November 2023 marked the lowest point, with the Reckitt share price bottoming at 5,398p. However, December saw a slight revival to 5,420p.

The bullish momentum carried into the new year, with the early January 2024 high reaching 5,682p and closing at 5,650p – the highest since June 2023.

Reckitt share price gained excellent upside in the first half of 2023 but lost steam in the latter half. Strong financial performance, increased disinfectant demand, and healthy investor optimism powered the stock’s climb. 

Nonetheless, concerns around cooling sales of some of their products, margin pressures, and fears of a global recession negatively affected valuations.


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5 Factors Influencing Reckitt’s Share Price Valuations

1. Consumer Demand and Market Share


A blurred perspective of a supermarket featuring shelves stocked with various products


As a consumer goods forerunner, Reckitt’s revenues are directly linked to demand trends for its products like Dettol, Durex, Enfamil formula, and Mucinex. Higher consumption across its categories spurs investor confidence.

For instance, the pandemic-led surge in demand for disinfectants and immunity boosters fueled its share price gains in 2020 and early 2021. 

However, the demand tapered off by mid-2021, contributing to the stock’s slide.

Consider giving this a look: Supply and Demand - Key Factors in Commodities Trading

2. Portfolio Strength and M&A Strategy

Reckitt Benckiser’s strategic evolution via acquisitions and portfolio optimization significantly impacts its stock price. 

Despite its high price tag, markets cheered the transformational Mead Johnson acquisition in 2017. Divestments of non-core brands like Scholl have also been well-received.

The markets see acquisitions, divestitures, and recalibrated business mixes as potential re-rating catalysts for Reckitt, provided they fortify revenues and enhance margins.

3. Leadership Stability

Founder-led firms like Reckitt, with stable leadership and strategy execution, often experience consistent investor following. But, major management reshuffles or strategy pivots can negatively impact stock prices. 

The leadership of Rakesh Kapoor, an industry veteran who led Reckitt for eight years till 2019, has led to a renewed bullishness around the stock.

4. Competitive Dynamics and Market Position

Intensifying competition in sectors like infant formula and condoms from rivals like Danone and Church & Dwight means Reckitt must fight to protect its dominance.

Markets recognize Reckitt as an agile, innovation-driven company adept at facing competition. 

But, any significant market share losses to aggressive upstarts in core product segments could indicate trouble, driving valuations lower.

Conversely, gaining share via innovation and M&A is seen favourably.

5. Macroeconomic Factors and Currency


Scattered coins accompanied by a miniature shopping cart in the backdrop with dice arranged to spell out the word INFLATION


Despite its defensiveness, external variables like recessions, inflation, currency fluctuations, and commodity prices also sway the Reckitt share price. 

For instance, the disinflationary trends and China’s reopening optimism in early 2023 are buoying valuations. But a potential US recession in 2023 could derail momentum.

Moreover, with 55% of its sales derived from overseas markets, the Reckitt share price is sensitive to currency moves. The stronger US dollar has impacted its 2022 earnings. 

The stock could witness pressure despite its counter-cyclicality if macro conditions deteriorate significantly.


Reckitt’s Current Stock Valuation

Now that we have discussed the share price drivers, let’s examine Reckitt Benckiser’s current stock valuations based on commonly used metrics:

Price-Earnings Ratio

Reckitt’s current P/E ratio is around 17.3x, higher than the sector average of 15x. This signals the stock trades at a premium to peers based on earnings.

Price-Sales Ratio

The P/S ratio of 2.86x is also relatively high historically for Reckitt. Again, it reveals investors are willing to pay more for Reckitt’s sales than competitors.

Price-Cash Flow Ratio

The P/CF ratio of 17.2x is mainly in line with the sector benchmark. This suggests Reckitt’s cash generation abilities are priced appropriately.

Debt Ratios

With a debt/equity ratio of 1.8x and debt/EV of 18%, Reckitt utilises reasonable financial leverage.

Its balance sheet offers comfortable headroom for further M&A or investments. Conservative leverage is viewed positively by investors, supporting valuations.

Reckitt appears slightly overvalued based on P/E and P/S ratios versus sector peers and other valuation markers. Given Reckitt’s niche competitive strengths and robust cash generation, current valuations seem warranted. Significant upside or downside from current levels looks unlikely. 

Are you considering a related industry? Take a look at this article: Unilever Share Price - Is This Consumer Staples Giant A Buy?



The Reckitt share price has seen ups and downs over the past few years, driven by factors like product demand, acquisitions, competitive dynamics, leadership changes, and macroeconomic conditions. 

The company trades at premium valuations compared to sector peers, signalling confidence in Reckitt’s ability to sustain growth and profitability.

However, trading any stock comes with inherent risks, and investors should conduct thorough research and evaluate their risk appetite before making investment decisions. 

While Reckitt’s defensive business model and strong brands offer stability, unforeseen events can impact share prices. 

Traders are encouraged to learn about Reckitt’s financials, growth strategies, and risk factors to make informed trading choices aligned with their investment goals and risk tolerance.

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“When considering “CFDs” for trading and price predictions, remember that trading CFDs involves a significant risk and could result in capital loss. Past performance is not indicative of any future results. This information is provided for informative purposes only and should not be considered investment advice.”

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