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Pernod Ricard is one of the world’s foremost producers and distributors of wine and spirits. The French company owns iconic brands like Absolut, Jameson, and Martell and has a global presence spanning three regions: Europe, the Americas, and Asia.

This article will analyze Pernod Ricard’s share price performance during 2023 and early 2024. Using historical pricing data, we’ll examine the stock’s highs, lows, and volatility.


Pernod Ricard Share Price Climbs in Early 2023

Pernod Ricard’s stock showed impressive growth in the first quarter of 2023 before declining significantly for the remainder of the year.

The Pernod Ricard share price started the year on solid footing, climbing from €189.90 at the beginning of January to €197.60 by the end of the month.

The uptrend accelerated in February, with the Pernod Ricard share price rising to €204.40.

March continued strong momentum, with the stock peaking at €209.80 before closing at €208.70.

Investor optimism pushed the Pernod Ricard share price to its 2023 high of €218 in April.


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Decline Intensifies in the Subsequent Months


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From its peak, however, Pernod Ricard ventured on a prolonged decline throughout the remainder of the year. The stock slid to €202.10 in May, then trended down to €200.60 by July.

August accelerated the sell-off, causing the share price to plunge to €181.20. By September, the Pernod Ricard share price closed at a yearly low of €157.85, a 27% drop from its 2023 high.

The share price regained ground in October and November but remained substantially depressed compared to the first four months of robust performance.

Pernod Ricard’s share price closed at €159.75 in December, just above the September low. This represented a 26% decline from the April 2023 peak.

The reversal can be attributed to macroeconomic and industry-specific factors negatively impacting performance and investor sentiment.

Rising inflation started squeezing consumer discretionary spending, forcing Pernod Ricard to implement price increases. This likely hampered sales volumes, while higher costs ate into profit margins.

Meanwhile, foreign exchange fluctuations were a headwind, as the strong Euro reduced the value of revenues generated internationally.


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Early 2024 Brings More Weakness

The weakness in the Pernod Ricard share price extended into the initial weeks of 2024 amid an uncertain macroeconomic climate.

In the early weeks of January 2024, Pernod Ricard’s stock trended downward despite trading between €145.60 and €160.55. The stock closed at €145.60 for the month, down nearly 9% from the December 2023 finish.

The sell-off aligned with greater volatility and risk-off sentiment in global equity markets to begin the year. Lingering inflation, fears of a European recession, and expectations for slower economic growth in 2024 weighed on consumer stocks.

While poor January 2024 performance continued 2023’s downward trajectory, Pernod Ricard’s well-diversified geographical presence and portfolio of strong brands still make it resilient.

The company remains well-positioned to deliver sales and profit growth over the long term.


You might also like to read: Understanding The Euro To GBP Exchange Rate


Does this Reveal a Bearish Market Trend for Pernod Ricard?


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Pernod Ricard’s substantial share price decline of over 25% from peak to trough in 2023 could signal a bearish outlook for the stock.

As the year progressed, the company faced mounting headwinds that weighed on financial performance and growth prospects.

However, Pernod Ricard’s strong brand portfolio, global diversification, and long track record of resilience cannot be ignored.

The company has endured challenging environments and continues delivering steady shareholder returns.


Will Pernod Ricard’s Share Price Recover Soon?

While further volatility is expected, there are reasons to believe that the Pernod Ricard share price could recover from its lows in the coming months.

Improving macroeconomic conditions, resilient consumer demand, easing inflationary pressures, or positive company-specific catalysts could all contribute to a rebound.

Pernod Ricard’s stock valuations became more attractive after the 2023 decline. This could prompt value-focused investors to build positions, supporting the share price.

Strong management execution leading to upbeat financial results and guidance could also boost investor confidence.

While risks remain elevated, Pernod Ricard has levers to spur a recovery. The company remains well-capitalized and boasts an unparalleled brand portfolio.

An improved macro backdrop in 2024 could catalyze the stock and help it regain its footing.


Tips When Trading in a Bearish Market

1. Reduce Overall Exposure and Hedge Positions

During a bear market, when securities prices fall, it is wise to minimize risk and control the trade size.

In such a situation, there may be better strategies than holding significant long positions, as it can expose you to a higher level of risk.

You should adjust your trading approach to market conditions to reduce exposure and limit potential losses.

2. Shift to Defensive Sectors

Defensive sectors like consumer staples, healthcare, and utilities often perform better in bear markets.

Rotate into these sectors when holding long positions to mitigate potential losses.

3. Keep Adequate Cash Reserve

Sufficient cash provides flexibility to seize opportunities and avoid forced sales during unfavourable market conditions. Avoid being fully invested to ensure liquidity when needed.

4. Look for Relative Strength

Identifying stocks that perform better than the broader market is advisable to minimize the risk of market downturns.

These stocks should have a positive momentum, indicating their potential for outperforming other securities.

5. Stay Defensive and Control Emotions

To avoid significant losses, it is crucial to maintain discipline and stick to well-defined strategies. Be cautious and take a proactive approach to risk management so you can endure the volatility and emerge from the downturn unscathed.

Remember to watch market trends and make informed decisions based on data and analysis rather than emotions or guesswork.



Pernod Ricard experienced a tough share price performance during 2023, with the stock climbing over 25% to a peak in April before plunging around 27% to a low in September.

The reversal aligned with deteriorating macroeconomic conditions that squeezed profitability. The weakness extended into early 2024 amid volatile markets and economic uncertainty.


Traders considering the company stock must thoroughly research the risks and follow the tips mentioned in this article.


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“When considering “CFDs” for trading and price predictions, remember that trading CFDs involves a significant risk and could result in capital loss. Past performance is not indicative of any future results. This information is provided for informative purposes only and should not be considered investment advice.”

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