Company Performance: Revenue, earnings, and growth prospects drive investor confidence.

Market Sentiment: Overall investor attitude towards the cannabis industry impacts stock demand.

Regulatory Changes: New laws or relaxed restrictions can significantly alter market opportunities.

Competition: The presence and actions of rival cannabis companies affect market share.

Economic Conditions: Broader economic health influences consumer spending and investment decisions.

Production Costs: The expenses associated with cannabis cultivation and processing impact profitability.

Supply and Demand: The balance between available product and consumer demand dictates pricing power.

Geopolitical Factors: International events or trade agreements can affect global operations.

Technological Advancements: Innovations in cultivation or distribution may improve efficiency.

Consumer Trends: Shifting consumer preferences for cannabis products influence product development.