Index Performance: RUBH.TO tracks the Solactive Equal Weight Canada Banks Index. Therefore, the performance of the underlying Canadian bank stocks directly affects its price.

Supply and Demand: General investor sentiment towards Canadian banks and ETFs will drive buying and selling pressure, thus influencing the price.

Interest Rates: Changes in interest rates impact the profitability of banks, influencing their stock prices and, consequently, RUBH.TO's value.

Economic Conditions: The overall health of the Canadian economy impacts bank performance. Strong growth generally benefits banks, while recessions can negatively affect them.

Management Fees & Expenses: The ETF's expense ratio can slightly affect its overall return relative to the underlying index's performance.

Currency Fluctuations: While RUBH.TO holds Canadian bank stocks, significant changes in the Canadian dollar's value versus other currencies can indirectly influence investor demand.

Dividend Yield: The attractiveness of the dividend yield offered by the underlying bank stocks can impact investor interest and thus the ETF price.

Regulatory Changes: Changes in regulations governing the banking sector in Canada can affect bank profitability and stock values, impacting RUBH.TO.

Global Events: Major global events, especially those affecting financial markets or the Canadian economy, can influence investor sentiment and RUBH.TO's price.

Competitor ETFs: The performance and features of competing Canadian bank ETFs can impact investor flows into or out of RUBH.TO.