Underlying Holdings Performance: The performance of the companies within the ROE.US ETF directly impacts its price. Strong company earnings and positive news drive the ETF higher, conversely weak performance lowers the price.

Supply and Demand: General investor sentiment towards US equities, specifically value-oriented large cap companies, affects demand. Increased demand raises the price, while increased selling pressure lowers it.

Economic Conditions: Overall US economic health influences the ETF. Strong GDP growth, low unemployment and positive economic indicators boost confidence and drive investment, leading to higher prices. A weakening economy has the opposite effect.

Interest Rates: Interest rate changes can affect equity valuations. Higher rates may make bonds more attractive, reducing demand for equity ETFs like ROE.US and potentially lowering its price.

Market Sentiment: Broad market risk appetite affects ETF valuations. During periods of uncertainty or fear, investors may move to safer assets, decreasing demand for equity ETFs, including ROE.US.