Fund Performance: Past and present performance significantly impacts investor demand, affecting the fund's price. Superior returns attract more investment.

Market Conditions: Broad economic trends, sector-specific performance, and overall market sentiment influence the value of underlying assets, consequently impacting the fund's NAV.

Expense Ratio: Higher expense ratios can reduce the fund's net returns, potentially impacting its attractiveness and price.

Fund Size: A large AUM might create liquidity challenges, while a small AUM might indicate a lack of investor confidence.

Management Style: The investment strategy and skill of the fund manager in selecting assets contribute to the fund's success, influencing its value.

Investor Sentiment: Shifts in investor confidence or fear can drive buying or selling pressure, altering the fund's price.

Interest Rates: Changes in interest rates impact the valuation of fixed-income securities and other interest-rate-sensitive assets held by the fund.