Underlying Asset Performance: The price of JOJO.US is heavily influenced by the performance of the assets it holds. Upward price movement of these assets will generally lead to higher JOJO.US prices.

Supply and Demand: High demand for JOJO.US can drive its price up, while increased selling pressure can cause it to fall. Market sentiment and investor preferences play a key role.

Index Tracking: As an ETF, JOJO.US aims to mirror a specific index. How closely it achieves this tracking directly impacts its price, with tracking errors causing deviations.

Expense Ratio: The fees associated with managing JOJO.US, known as the expense ratio, can indirectly affect its price. Higher expenses might reduce potential returns, thus influencing investor perception.

Market Conditions: Broad market conditions, such as economic growth, inflation, and interest rates, influence investor behavior and overall market sentiment, impacting JOJO.US.

Currency Fluctuations: If JOJO.US holds assets denominated in other currencies, exchange rate movements can affect its value, thus influencing its price in USD.