Interest Rates: Rising interest rates generally decrease the value of preferred stocks like GEN.PR, as higher rates make newer fixed-income investments more attractive.

Company Financial Health: The perceived financial stability of the issuing company, Genworth, directly impacts investor confidence and the price of GEN.PR.

Credit Rating: Changes in Genworth's credit rating will influence the perceived risk associated with GEN.PR and affect its price. Downgrades usually lead to lower prices.

Market Conditions: Overall market sentiment and economic outlook can impact the demand and price of preferred stocks, including GEN.PR.

Call Provisions: The existence of call provisions, allowing Genworth to redeem the preferred shares, can limit price appreciation and affect trading activity.

Dividend Yield: The dividend yield offered by GEN.PR relative to other similar securities will impact its attractiveness and price.

Liquidity: The trading volume and ease of buying or selling GEN.PR shares can affect its price, with lower liquidity often leading to price volatility.