Company Performance: AFG's financial results, like revenue, profit margins, and earnings per share, significantly impact its stock price. Strong performance generally leads to price increases.

Market Sentiment: Overall investor confidence and market trends influence AFG's stock. Positive market sentiment boosts demand and price, while negative sentiment can lower it.

Economic Conditions: Macroeconomic factors such as interest rates, inflation, and GDP growth can affect AFG's business and, consequently, its stock price. A strong economy usually supports higher prices.

Industry Trends: Developments in the mortgage broking and financial services industries affect AFG. Regulatory changes, technological advancements, and competition can all play a role.

Dividend Policy: AFG's dividend payments influence investor interest. High and consistent dividends can attract investors, increasing demand and stock price. Conversely, dividend cuts can negatively impact the stock.

Announcements and News: Company-specific news, such as acquisitions, partnerships, or significant contract wins, can have a short-term impact on AFG's stock price, depending on how investors interpret them.