Company Performance: Volkswagen's financial health, including revenue, profit margins, and debt levels, directly impacts investor confidence.

Economic Conditions: Overall economic growth, interest rates, inflation, and consumer spending influence demand for automobiles and, consequently, VW's stock price.

Industry Trends: Shifts in automotive technology, such as electric vehicles (EVs) and autonomous driving, along with regulatory changes, can affect VW's market position.

Market Sentiment: Investor attitudes towards VW, the automotive sector, and the overall stock market play a crucial role in price fluctuations.

Global Events: Geopolitical instability, trade wars, and major disruptions like the COVID-19 pandemic can significantly impact VW's global operations and stock value.

Production output: As a large automotive company, VW's production rate, and associated operational costs, can greatly affect price.

Raw material prices: Fluctuations in prices of raw materials can affect manufacturing costs.

Exchange Rates: Because VW operates in multiple countries, exchange rates can also affect price of the stock.

Regulatory issues: Issues, from government and international organizations, can affect stock price.

Brand Image: Any negative or positive change to VW's brand image will affect the stock price.