Underlying Asset Performance: VRAI.US tracks the performance of an index of US companies deemed to have strong values. The price of VRAI.US will heavily depend on the performance of those underlying stocks.

Supply and Demand: Like any traded asset, the price of VRAI.US is determined by the forces of supply and demand in the market. Higher demand can push the price up, while increased selling pressure can lower it.

Market Sentiment: Overall market sentiment, influenced by economic news, geopolitical events, and investor psychology, can affect investor appetite for ETFs like VRAI.US, impacting its price.

Expense Ratio: VRAI.US has an expense ratio which is deducted from the ETF's assets. While not a direct price driver, a higher expense ratio can lead to slightly lower returns over time.

Intraday Indicative Value(IIV): The IIV is a real-time estimate of the underlying net asset value. Deviations between VRAI.US's price and the IIV can present arbitrage opportunities, influencing price adjustments.