Company Performance: SE-ED's financial health, including revenue, profit margins, and debt levels, directly influences its stock price. Strong earnings reports typically lead to higher prices.

Industry Trends: The overall performance of the publishing and retail industries impacts SE-ED. Growth in online bookselling or declining readership could negatively affect the stock.

Market Sentiment: General investor confidence and prevailing market conditions play a role. A bullish market often lifts most stocks, while a bearish one can drag them down.

Economic Factors: Macroeconomic factors such as interest rates, inflation, and economic growth in Thailand affect consumer spending and business investment, thus impacting SE-ED's prospects.

Competition: The competitive landscape, including the presence of other bookstores, online retailers, and digital content providers, influences SE-ED's market share and profitability.

Dividend Policy: SE-ED's dividend payout ratio and dividend yield can affect its attractiveness to investors, impacting stock demand and price.

Management Decisions: Strategic decisions made by SE-ED's management team, such as expansion plans, cost-cutting measures, or new product launches, can influence investor perception and stock value.

Regulatory Environment: Changes in government regulations related to publishing, retail, or education can affect SE-ED's operations and profitability.

Investor Sentiment: Investor attitude towards SE-ED. Positive or negative articles and social media posts regarding the company, can impact investor and therefore stock price.