Underlying Index Performance: SCHV tracks the Schwab U.S. Large-Cap Value Index. The price of SCHV is directly influenced by the collective performance of the stocks within this index. Upward movement in the index generally leads to SCHV price increases, while downward movement results in price declines. Supply and Demand: Market forces of supply and demand play a role. If there's high demand for SCHV shares, the price tends to rise. Conversely, increased selling pressure or a surplus of shares available can lead to a price decrease. Investor Sentiment: Overall investor sentiment towards value stocks and the broader market affects SCHV. Positive sentiment can drive investment into value funds, boosting demand, whereas negative sentiment may cause investors to sell off shares. Expense Ratio: While not a direct price determinant, the expense ratio (the annual fee charged to manage the ETF) indirectly impacts returns. Higher expense ratios slightly reduce the overall return an investor receives from SCHV. Interest Rates: Changes in interest rates can influence the attractiveness of value stocks. Rising rates may favor value companies with stable earnings, potentially increasing demand for SCHV. Lower rates can make growth stocks more appealing. Economic Conditions: The overall state of the economy plays a part. During economic expansion, value stocks may benefit, leading to higher SCHV prices. Economic downturns can negatively impact value stocks and SCHV's price.