Asset Performance: RUDH.TO's price mirrors the performance of its underlying holdings, primarily US High Dividend stocks. Upward or downward price movements of these stocks directly influence the ETF's value. Dividend Yield: Higher dividend yields in the ETF's portfolio can attract investors, increasing demand and potentially raising its price. Conversely, lower yields may decrease demand and price. Interest Rates: Rising interest rates can make bonds more attractive relative to dividend stocks, potentially reducing demand for RUDH.TO and lowering its price. Lower rates can have the opposite effect. Currency Fluctuations: As RUDH.TO invests in US stocks, the CAD/USD exchange rate impacts its price in Canadian dollars. A stronger Canadian dollar lowers the price; a weaker one increases it. Investor Sentiment: Overall market sentiment towards dividend stocks and ETFs influences demand for RUDH.TO. Positive sentiment can drive up prices, while negative sentiment can lead to price declines.