Preferred share market conditions: Overall investor sentiment toward preferred shares, interest rate trends, and credit spreads in the preferred share market influence demand and pricing.

Company financial health: Performance of the underlying company (Purpose Financial Corp.) impacts investor confidence in its ability to pay dividends on preferred shares.

Interest rate environment: Rising interest rates typically put downward pressure on preferred share prices, as they offer fixed income and become less attractive relative to newly issued securities with higher yields.

Credit rating: Changes in the credit rating of Purpose Financial Corp. directly affect the perceived risk of holding PWF-PP.TO, influencing its market price.

Dividend yield: The current dividend yield of PWF-PP.TO relative to other similar preferred shares and fixed-income investments impacts its attractiveness to investors.

Liquidity: The trading volume of PWF-PP.TO affects its price discovery and volatility; lower liquidity can lead to wider bid-ask spreads and price fluctuations.

Call provisions: The presence and terms of any call provisions (allowing the issuer to redeem the shares) can influence the share price, particularly as it approaches the call date.

General economic conditions: Broader economic factors such as inflation, GDP growth, and employment rates can indirectly influence investor sentiment and risk appetite, impacting PWF-PP.TO's price.