Fund Performance: Past performance and relative performance compared to benchmark indices strongly influence investor demand and thus price. Market Conditions: Overall economic climate, interest rates, inflation and geopolitical events affect investor sentiment and fund valuations. Fund Holdings: The performance of the underlying assets held within the fund directly impacts the fund's Net Asset Value (NAV) and market price. Management Expertise: The fund manager's skill, investment strategy and risk management capabilities influence fund performance and investor confidence. Investor Demand: High demand typically drives up the price, while selling pressure can lead to price declines. Fund Fees and Expenses: Higher expense ratios can negatively impact returns and make the fund less attractive, affecting its price. Currency Fluctuations: If the fund invests in foreign assets, currency exchange rate fluctuations can impact the fund's value in the reporting currency.