Investment Performance: The fund's historical and current investment performance, including returns and volatility, influences investor demand and price.

Market Conditions: Overall market trends, economic growth, interest rates, and geopolitical events impact the value of the underlying assets held by the fund.

Fund Management: The fund manager's expertise, investment strategy, and track record affect the fund's performance and investor confidence.

Expense Ratio: The fund's expense ratio, which covers management fees and operating costs, directly reduces returns and affects the attractiveness of the fund.

Investor Sentiment: Investor sentiment and market confidence can drive demand for the fund, leading to price fluctuations.

Fund Flows: Inflows and outflows of capital into and out of the fund can affect the fund's asset base and potentially its investment strategy and performance, ultimately influencing price.

Underlying Asset Performance: The performance of the assets the fund invests in, such as stocks, bonds, or real estate, directly impacts the fund's value.

Currency Fluctuations: Currency exchange rates can impact the value of the fund if it invests in assets denominated in foreign currencies.

Regulatory Changes: Changes in regulations or tax laws can affect the fund's operations and investment strategies, potentially influencing its price.