Company Performance: Hankook Tire & Technology's financial health, including revenue, profit margins, and market share, greatly influences investor confidence.

Industry Trends: Automotive industry dynamics, tire demand, raw material costs like rubber and carbon black, and technological advancements in tire technology all play a role.

Economic Conditions: Global and regional economic growth or recession impacts auto sales and, consequently, tire sales. Inflation and interest rates also affect consumer spending and company borrowing costs.

Investor Sentiment: Overall market mood, news related to the company, and analyst ratings can drive buying or selling pressure, affecting the stock price.

Regulatory Factors: Government regulations concerning tire safety, environmental standards, and trade policies can influence production costs and market access.

Competitive Landscape: The actions of rival tire manufacturers, their pricing strategies, and market share shifts can impact Hankook's profitability and stock valuation.