Guru Organic Energy Corp.'s stock price (GURU.TO) is influenced by several factors: Financial Performance: Revenue growth, profitability, and earnings reports significantly impact investor confidence.

Energy Drink Market Trends: Changes in consumer preferences, market size, and competitive landscape in the energy drink sector play a role.

Distribution Network: The extent and effectiveness of GURU's distribution channels affect its sales and market reach.

Marketing and Branding: Successful marketing campaigns and brand recognition can drive demand and stock value.

Economic Conditions: Overall economic growth or recession can influence consumer spending on discretionary items like energy drinks.

Regulatory Environment: Government regulations related to the ingredients, labeling, and marketing of energy drinks can impact the company.

Competition: Actions of competitors, such as product launches and pricing strategies, can affect GURU's market share.

Management Decisions: Key strategic decisions by management can influence investor sentiment and stock performance.

Investor Sentiment: Overall market sentiment and investor perception of GURU's prospects are important.

Raw Material Costs: Fluctuations in the cost of ingredients like organic sweeteners and other inputs can affect profitability.