Fund Performance: Past and present returns influence investor demand, driving the price up or down.

Market Conditions: Broad economic trends, sector performance, and global events impact the fund's underlying assets.

Investor Sentiment: Positive or negative investor outlook towards the fund's investment strategy affects demand and price.

Fund Expenses: Management fees and other costs reduce returns, influencing the fund's price relative to its peers.

Fund Size & Liquidity: Larger funds may have better liquidity, potentially stabilizing the price. Lower liquidity can cause volatility.

Interest Rates: Changes in interest rates can affect the value of fixed-income assets within the fund, impacting its overall price.

Currency Fluctuations: If the fund invests in foreign assets, currency exchange rates will affect the fund's price in GBP.

Regulatory Changes: New regulations can impact the fund's investment options and therefore its price.

Underlying Holdings: The performance of the specific stocks, bonds, or other assets held by the fund directly impacts its price.

Economic Indicators: Factors like inflation, GDP growth, and unemployment figures influence market sentiment and asset values.