Fund Performance: The fund's historical and recent performance directly impacts its price. Strong returns attract investors, increasing demand and price.

Market Conditions: Overall market sentiment, economic data, and global events influence investor confidence and fund valuations. Bull markets typically boost prices.

Underlying Assets: The value of the securities (stocks, bonds) held within the fund is a primary driver of its price. Their performance directly translates to fund performance.

Investor Demand: High demand for the fund due to positive reviews or market trends will push the price upward; low demand can lead to price decreases.

Management Fees & Expenses: Higher fees can eat into returns and negatively impact the price compared to similar funds with lower expense ratios.

Interest Rate Changes: Rising interest rates can negatively impact bond funds, and indirectly affect equity funds, potentially lowering the fund's price.

Currency Fluctuations: For funds with international holdings, changes in exchange rates between currencies affect the value of the underlying assets and the fund's price.

Economic Indicators: Key economic data releases like inflation rates, GDP growth, and employment figures can influence investor sentiment and impact fund prices.

Fund Flows: Large inflows of capital into the fund can temporarily inflate the price, while significant outflows can put downward pressure on the price.

Regulatory Changes: New regulations impacting the financial industry or the types of assets held by the fund can influence investor perception and fund valuation.