Fund Performance: Past performance and consistent returns attract investors, increasing demand and price. Strong performance relative to its benchmark enhances its appeal.

Market Conditions: Broad market uptrends boost fund prices, while downturns cause declines. Economic factors like interest rates and inflation also play a role.

Fund Manager Expertise: Skilled fund management teams make informed investment decisions, leading to better returns and higher fund prices.

Investor Sentiment: Positive investor sentiment drives fund inflows, pushing prices up. Negative sentiment results in outflows and price decreases.

Expense Ratio: Lower expense ratios make the fund more attractive, as more of the return goes to investors, potentially increasing demand.

Underlying Asset Value: The net asset value (NAV) of the fund, which reflects the value of its underlying investments, directly impacts its price.

Fund Size and Liquidity: Larger, more liquid funds tend to be more stable. Smaller funds can be more volatile and susceptible to price fluctuations.

Regulatory Changes: New regulations or tax laws can affect the attractiveness of certain funds, impacting investor demand and prices.