Fund Performance: The fund's past and present investment returns directly impact its attractiveness and price. Higher returns typically lead to higher demand and price.

Market Conditions: Overall market trends (e.g., bull or bear markets) and economic conditions significantly affect investor sentiment and the value of underlying assets held by the fund.

Fund Holdings: The specific securities (stocks, bonds, etc.) within the fund's portfolio determine its overall value. Price fluctuations in these assets impact the fund's price.

Expense Ratio: The fees charged by the fund (management fees, operating expenses) reduce investor returns and can make the fund less attractive compared to lower-cost alternatives.

Investor Sentiment: General investor confidence or fear, influenced by news and events, can drive demand for or selling pressure on the fund, affecting its price.

Interest Rates: Changes in interest rates, especially for bond funds, can impact the fund's value. Rising rates typically decrease bond values and vice versa.

Currency Fluctuations: For funds investing in international assets, currency exchange rate movements can impact the fund's returns and price.

Fund Size: A very large fund might experience difficulty deploying capital effectively, while a small fund might be more volatile due to lower trading volumes.