Fund Performance: A fund's historical returns and relative performance compared to its benchmark and peers heavily influence investor demand.

Market Conditions: Overall market trends, including economic growth, interest rates, and inflation, significantly impact fund valuations.

Investor Sentiment: Broad investor confidence or fear can drive fund flows, affecting asset prices within the fund.

Fund Manager Expertise: The skill and experience of the fund manager in selecting and managing investments play a vital role.

Expense Ratio: The fund's operating costs, including management fees, impact its net returns and attractiveness to investors.

Asset Allocation: The fund's strategic allocation to different asset classes, such as stocks, bonds, and real estate, affects its risk and return profile.

Specific Holdings Performance: The performance of the individual securities held within the fund directly affects its overall value.

Fund Flows: Inflows and outflows of money into and out of the fund can create buying or selling pressure, influencing its price.

News and Events: Major economic or political events, as well as news related to specific companies held by the fund, can cause price fluctuations.