Fund Performance: A fund's historical returns and relative performance against its benchmark index strongly impact investor demand and thus its price.

Market Conditions: Overall market trends, economic growth, inflation rates, and interest rate changes all influence investor sentiment and the attractiveness of various asset classes, affecting fund prices.

Expense Ratio: Higher expense ratios reduce the net return to investors, potentially making the fund less appealing compared to lower-cost alternatives.

Fund Size: Larger funds can sometimes face challenges in generating outperformance due to the difficulty of managing large positions effectively.

Fund Manager Skill: The expertise and track record of the fund manager can significantly impact investment decisions and portfolio performance.

Investor Sentiment: Investor confidence and risk appetite can drive buying and selling pressure, leading to price fluctuations.

Specific Holdings: The underlying assets held by the fund, such as stocks or bonds, directly impact the fund's value as their prices fluctuate.