Market Sentiment: Overall investor confidence and optimism (or pessimism) regarding the cannabis industry affects stock demand.

Company Performance: Aurora Cannabis's revenue, earnings, sales volumes, and market share directly influence investor perception and stock price.

Regulatory Changes: Government regulations regarding cannabis legalization, production, and distribution significantly impact market potential and ACB's operations.

Competition: The competitive landscape within the cannabis sector, including the emergence of new players and price wars, affects ACB's profitability.

Financial Health: Aurora's debt levels, cash flow, and ability to secure funding affect investor confidence and perceived risk.

Production Capacity: Aurora's production capacity, yield, and ability to meet market demand impacts revenue and stock value.

Global Expansion: Success in international markets and partnerships with foreign entities affects growth prospects and investor sentiment.

Consumer Demand: Consumer preferences, acceptance of cannabis products, and the growth of the overall cannabis market influence ACB's sales.

Macroeconomic Factors: Broad economic conditions, such as interest rates, inflation, and economic growth, can influence investment decisions and stock market performance.

Political Climate: Political attitudes toward cannabis and government policies concerning the industry impact investor confidence.