Company Performance: Good financial results, strong revenue growth, and profitability typically drive the stock price higher. Conversely, poor performance can lead to a decline.

Industry Trends: The overall health and growth prospects of the cannabis industry influence investor sentiment towards cannabis stocks like WPK.TO. Positive industry trends can boost the stock, while negative ones can hinder it.

Regulatory Environment: Changes in cannabis regulations, such as legalization in new jurisdictions or stricter rules, can significantly impact the company's business and, consequently, its stock price.

Market Sentiment: General investor sentiment towards risk and specific sectors, like cannabis, plays a role. Positive sentiment and a "risk-on" attitude can lift the stock, while negative sentiment and a "risk-off" approach can depress it.

Competition: The competitive landscape within the cannabis industry affects WPK.TO. Increased competition can put pressure on prices and margins, potentially impacting the stock's value.

Macroeconomic Factors: Broader economic conditions, such as interest rates, inflation, and economic growth, can influence investor behavior and impact the stock market in general, including WPK.TO.