Financial Performance: Wix's revenue growth, profitability (or lack thereof), and cash flow directly impact investor confidence.

Market Conditions: Overall stock market sentiment and economic indicators influence all stocks, including Wix.

Competition: The competitive landscape of website builders, including players like Squarespace and GoDaddy, affects Wix's market share and pricing power.

User Growth: The number of Wix users, especially paying subscribers, is a key metric for evaluating the company's growth potential.

Product Innovation: New features, updates, and technological advancements in Wix's platform can attract new users and retain existing ones.

Acquisitions & Partnerships: Strategic acquisitions or partnerships can expand Wix's offerings and market reach.

Guidance: Wix's own future earnings and revenue projections impact investor expectations.

Analyst Ratings: Recommendations from financial analysts can influence investor perception and trading activity.

Global Expansion: Wix's success in international markets impacts its overall growth and revenue.

Interest Rates: Higher interest rates can make growth stocks like Wix less attractive as borrowing costs increase.

Investor Sentiment: General investor confidence in the tech sector influences demand for Wix stock.

SEO changes: Changes in search engine algorithms may effect how easy sites made on wix are to be found.