Company Performance: Strong revenue growth, profitability, and user engagement positively impact the stock price.

Industry Trends: The overall health and growth prospects of the social media and technology sectors influence investor sentiment.

Regulatory Environment: Government regulations regarding data privacy, content moderation, and competition can affect the stock's value.

Macroeconomic Factors: Economic conditions like inflation, interest rates, and GDP growth can influence investor risk appetite and stock valuations.

Investor Sentiment: Public perception, news coverage, and analyst ratings can drive buying or selling pressure.

Competitive Landscape: The performance and strategies of VK's competitors in the social media market can impact its market share and stock price.

Geopolitical Risks: Political instability or conflicts, especially in regions where VK operates, can introduce uncertainty and affect investor confidence.

Technological Advancements: VK's ability to innovate and adapt to new technologies, such as artificial intelligence and virtual reality, can impact its long-term growth potential and stock price.

Dividend Policy: Changes in VK's dividend payout ratio or dividend yield can influence investor demand for the stock.