Company Performance: Strong earnings, revenue growth, and positive profit margins tend to increase stock price. Conversely, losses or declining sales often lead to a price decrease. Industry Trends: The overall health and growth prospects of the real estate sector in Thailand can influence MK.BK's valuation. A booming sector boosts confidence, while a downturn can hurt investor sentiment. Economic Conditions: Thailand's GDP growth, interest rates, and inflation all play a role. Higher interest rates can make borrowing more expensive, potentially slowing real estate development and affecting MK.BK. Investor Sentiment: Market perception, news coverage, and overall investor confidence can impact stock price, sometimes independently of fundamental factors. Positive sentiment can drive up the price, while negative sentiment can depress it. Regulatory Changes: New government policies related to land use, construction, or foreign investment in real estate can significantly affect MK.BK's business and stock value. Competition: The competitive landscape in Thailand's real estate market affects MK.BK's market share and profitability. Increased competition may lower prices. Dividend Policy: MK.BK's dividend payouts can influence investor demand. High dividend yields are attractive to income-seeking investors and can support the stock price.