[Company Performance]: Strong earnings, revenue growth, and positive outlooks generally increase stock price. Conversely, poor results decrease it.

[Economic Conditions]: Macroeconomic factors like inflation, interest rates, and GDP growth can influence investor sentiment and impact MDLZ.MX's performance.

[Industry Trends]: Changes in the food and beverage industry, consumer preferences, and competitive landscape affect demand for Mondelez products.

[Global Events]: Geopolitical events, trade agreements, and currency fluctuations can impact international operations and stock price.

[Investor Sentiment]: Market mood, analyst ratings, and news headlines influence buying and selling pressure, driving stock price fluctuations.

[Commodity Prices]: Cost of raw materials (cocoa, sugar, etc.) affects profitability and subsequently, stock price.

[Regulatory Changes]: New regulations on food labeling, taxes, or environmental standards can impact operating costs and stock value.