Fund Performance: Past performance is not indicative, but strong returns attract investors, increasing demand and potentially the fund's price.

Market Conditions: Broad market trends (bull/bear markets) and sector-specific performance where the fund invests impact the underlying asset values.

Economic Factors: Interest rates, inflation, and economic growth influence investor sentiment and company valuations, affecting fund holdings.

Fund Management: The skill and experience of the fund manager in selecting investments and managing risk play a significant role.

Investor Sentiment: Overall investor confidence and risk appetite influence buying and selling pressure on the fund's units.

Fund Flows: Large inflows or outflows of money can affect the fund's ability to efficiently manage its assets and potentially its price.

Expense Ratio: Higher expense ratios can detract from returns and potentially impact the fund's relative attractiveness to investors.

Regulatory Changes: New regulations affecting the fund's investment strategy or the underlying markets can influence its performance.