Fund Performance: Past and present returns significantly influence investor demand and thus, price. Strong performance typically attracts more investment.

Market Conditions: Broad economic trends, industry-specific factors, and overall market sentiment impact the underlying assets held by the fund, affecting its NAV and price.

Fund Expenses: Management fees, operating costs, and other expenses directly reduce the fund's returns, impacting its net asset value (NAV) and subsequent price.

Interest Rates: Changes in interest rates can affect the attractiveness of the fund compared to fixed-income alternatives, influencing investor flows and the fund's price.

Investor Sentiment: Positive or negative sentiment towards the fund, the asset class it invests in, or the fund manager can drive buying or selling pressure, impacting price.

Supply and Demand: The balance between buyers and sellers of fund shares directly affects the fund's market price, particularly if demand exceeds available shares or vice-versa.