Company Performance: Revenue, profit margins, and earnings reports directly influence investor confidence.

Overall Market Conditions: Broader economic trends and sentiment in the Thai stock market (SET) impact all stocks.

Industry Outlook: The performance and growth potential of the construction materials sector affects investor perceptions.

Investor Sentiment: Positive news or trends drive demand, while negative news can lead to selling pressure.

Dividends: Dividend payouts and policies influence attractiveness, particularly to income-seeking investors.

Interest Rates: Changes in interest rates affect borrowing costs for KKC and investment opportunities for investors.

Regulatory Environment: Government policies, regulations, and infrastructure projects can impact demand.

Competitor Activities: Actions and performance of key competitors in the steel and construction materials market influence KKC's perceived value.

Global Economic Factors: Global economic growth or recession can affect the demand for Thai exports and construction materials.

Currency Exchange Rates: Fluctuations in the Thai Baht (THB) against other currencies impact export competitiveness and profitability.