Company Performance: Revenue, profit margins, and growth rates directly influence investor confidence and stock valuation.

Market Sentiment: Overall investor mood, economic outlook, and industry trends impact buying and selling decisions.

Competitor Activity: Actions of rival companies, including product launches and market share gains, can shift investor focus.

Economic Conditions: Interest rates, inflation, and GDP growth affect corporate profitability and investor risk appetite.

Global Events: Geopolitical events, trade wars, and natural disasters introduce uncertainty and volatility into the market.

Industry Trends: Technological advancements, changing consumer preferences, and regulatory shifts impact future prospects.

Financial News: Announcements, analyst ratings, and media coverage influence investor perception and trading activity.

Dividend Policy: The company's dividend yield and payout ratio affect its attractiveness to income-seeking investors.