Global Economic Conditions: Economic downturns can decrease travel, affecting Hilton's revenue and stock price.

Company Performance: Strong earnings reports and positive growth projections generally increase the stock price.

Industry Trends: Trends in the hospitality industry, such as increasing demand for luxury travel or budget accommodations, can influence investor sentiment.

Competition: The performance of Hilton's competitors and their market share can affect its stock price.

Interest Rates: Rising interest rates can make borrowing more expensive, potentially impacting Hilton's expansion plans and profitability.

Government Regulations: Changes in tourism policies or labor laws can impact Hilton's operations and financial performance.

Brand Reputation: Negative publicity or damage to Hilton's brand image can negatively affect the stock price.

Geopolitical Events: Global events such as political instability or natural disasters can disrupt travel and affect Hilton's business.

Investor Sentiment: Overall market optimism or pessimism can influence the demand for Hilton's stock.

Currency Fluctuations: Changes in exchange rates can impact Hilton's international revenues and profitability.