**Market Conditions:** Overall market sentiment and economic outlook affect investor confidence and demand for funds.

**Fund Performance:** Past performance, relative to its benchmark, influences investor decisions to buy or sell units.

**Asset Allocation:** The specific assets (e.g., stocks, bonds) held in the fund and their performance impact the fund's overall value.

**Interest Rates:** Changes in interest rates can affect the value of fixed-income securities held within the fund.

**Fund Flows:** Large inflows or outflows can put upward or downward pressure on the fund's unit price, respectively.

**Expense Ratio:** A higher expense ratio can detract from returns and make the fund less attractive, impacting demand.

**Currency Fluctuations:** If the fund invests in foreign assets, currency fluctuations can impact the value of the fund's holdings.

**Economic Data:** Macroeconomic indicators like GDP growth, inflation, and unemployment can influence market sentiment.

**Political Events:** Political instability or policy changes can create uncertainty and impact investor confidence.

**Company-Specific News:** News and performance of companies held in the fund's portfolio influence its value.