Fund Performance: Past and present investment performance directly influences investor demand and price. Strong returns attract investors, pushing the price up.

Market Conditions: Broad market trends, like bull or bear markets, affect the fund's underlying asset values and therefore its price.

Economic Indicators: Inflation, interest rates, GDP growth, and unemployment can all influence investment decisions and the fund's asset valuations.

Sector Performance: The performance of the specific sectors in which the fund invests significantly impacts its overall price.

Fund Flows: Net inflows (more money coming into the fund than leaving) generally increase the fund's price, while net outflows can decrease it.

Management Fees: High expense ratios can negatively impact returns, potentially making the fund less attractive and affecting its price.

Currency Fluctuations: If the fund invests in international assets, currency exchange rates can affect the fund's value when converted back to GBP.

Geopolitical Events: Political instability or major global events can create market uncertainty and impact the fund's holdings.