Market Conditions: Overall market sentiment, economic indicators, and global events influence investor confidence and fund flows.

Fund Performance: The fund's historical returns relative to its benchmark and peers directly affect investor demand and price.

Asset Allocation: The fund's investment strategy and the performance of the underlying assets (e.g., stocks, bonds) impact its value.

Interest Rates: Changes in interest rates can influence bond yields and the attractiveness of fixed-income investments within the fund.

Currency Fluctuations: If the fund invests in assets denominated in foreign currencies, exchange rate movements will affect its value.

Fund Manager Expertise: The skill and experience of the fund manager in making investment decisions impact the fund's performance.

Expense Ratio: The fund's operating expenses, including management fees, reduce returns and affect its overall value.

Fund Flows: Significant inflows or outflows of capital can affect the fund's liquidity and potentially its performance.

Regulatory Changes: Changes in regulations or tax laws can impact the fund's investment strategy and returns.

Investor Sentiment: General investor attitudes towards risk and specific sectors influence fund demand.