Fund Performance: Past performance is not indicative of future results, but strong performance generally attracts more investors, increasing demand and potentially price. Conversely, poor performance can lead to outflows, decreasing price. Market Conditions: Broad economic factors, interest rates, inflation, and geopolitical events heavily influence investor sentiment and overall market performance, affecting fund valuations. Positive market conditions usually lead to price increases. Underlying Assets: The value of the assets held within the fund (e.g., stocks, bonds) directly impacts the fund's Net Asset Value (NAV), a key driver of its market price. Investor Sentiment: Overall investor mood and confidence in the market and specific sectors can drive demand, impacting the supply and demand dynamics that influence the fund price. Fund Management Expertise: The skill and experience of the fund manager(s) and their investment strategy can affect the fund's performance and, consequently, its price. Fund Fees & Expenses: Higher management fees, operating expenses, and transaction costs can erode returns, potentially leading to lower price growth relative to similar funds.