Fund Performance: Past performance of the fund significantly influences investor demand, driving its price. Strong returns typically attract more investment.

Market Conditions: Broader market trends (bull or bear) and economic indicators affect investor sentiment and fund flows, thus impacting fund prices.

Fund Holdings: The value of the underlying assets (stocks, bonds, etc.) held by the fund directly correlates to the fund's net asset value (NAV) and price.

Investor Sentiment: Overall market mood and investor confidence play a key role; positive sentiment usually increases demand and price.

Fund Flows: Inflows (new money into the fund) can increase demand and price, while outflows (investors selling) can decrease them.

Expense Ratio: The fund's operating costs impact its return; higher expenses can negatively affect its attractiveness and potentially the price.

Interest Rates: Changes in interest rates, particularly if the fund holds bonds, can influence bond prices and therefore the fund's NAV and price.

Currency Fluctuations: If the fund invests in foreign assets, currency exchange rates can significantly affect the value of those holdings and the fund price.