Fund Performance: Past performance relative to its benchmark and peers influences investor demand.

Market Conditions: Overall market trends, economic data, and geopolitical events impact asset valuations.

Interest Rates: Changes affect bond yields and discount rates, impacting fixed-income fund valuations.

Inflation: High inflation erodes purchasing power, potentially affecting fund returns and investor sentiment.

Management Expertise: The fund manager's skills and strategies affect investment decisions and fund performance.

Expense Ratio: Higher fees reduce net returns, making the fund less attractive to investors.

Fund Size: Larger funds may face challenges in generating alpha due to liquidity constraints.

Investor Sentiment: Investor confidence and risk appetite influence buying and selling pressure.

Currency Fluctuations: For funds investing in foreign assets, exchange rate movements impact returns.