Financial Performance: Revenue, earnings, and profit margins directly influence investor confidence. Strong performance typically drives the stock price up.

Industry Trends: The overall health and growth prospects of the technology sector, especially in areas relevant to Fortinet's offerings, play a significant role.

Competitive Landscape: The actions and performance of Fortinet's competitors, such as Palo Alto Networks or Cisco, affect its market share and perceived value.

Economic Conditions: Macroeconomic factors like interest rates, inflation, and overall economic growth can impact investor sentiment and investment decisions in the stock market.

Company News: Product launches, partnerships, acquisitions, and other company-specific announcements can significantly alter investor expectations and stock price.

Analyst Ratings: Recommendations and price targets from financial analysts can influence investor behavior and stock valuation.

Investor Sentiment: General market sentiment, investor confidence, and risk appetite affect the demand for stocks like Fortinet.

Global Events: Geopolitical events, cybersecurity threats, and global economic shifts can create volatility and impact stock prices.

Regulatory Changes: New regulations related to cybersecurity, data privacy, or technology can affect Fortinet's business and stock performance.