Underlying Assets: The price of FIG.TO ETFs is directly linked to the performance of the underlying Canadian financial sector companies it holds. If these companies perform well, the ETF's price will likely increase, and vice versa.

Supply and Demand: General market demand for the ETF shares themselves influences the price. Higher demand drives prices up, while increased selling pressure can push prices down.

Interest Rates: Interest rate changes in Canada can affect the profitability of financial institutions held within the ETF. Rising rates may increase earnings for some, while falling rates can have the opposite effect.

Economic Conditions: Overall economic health in Canada impacts the financial sector. A strong economy typically benefits banks and insurance companies, leading to potential gains for the ETF.

Global Events: Significant global economic or political events can indirectly affect the Canadian financial market and therefore, the FIG.TO ETF's value.