Fund Performance: Past performance is not indicative of future results, but strong historical returns can attract investors and increase demand, raising the price. Conversely, poor performance can lead to outflows, decreasing the price. Market Conditions: Overall market sentiment and economic conditions (e.g., inflation, interest rates, GDP growth) influence investor appetite for risk assets, including funds. A positive market environment generally supports higher prices. Fund Holdings: The specific securities held within the fund directly impact its value. If the underlying assets perform well, the fund's price will likely increase. Conversely, underperforming assets can drag down the fund's price. Investor Sentiment: Changes in investor confidence and risk tolerance affect demand for the fund. Positive sentiment and increased risk appetite can drive prices higher, while fear and uncertainty can lead to sell-offs and lower prices. Expense Ratio: Higher expense ratios reduce the net return to investors. While not directly influencing price, a high expense ratio can make the fund less attractive compared to similar funds with lower fees, potentially impacting demand and price.