Fund Performance: Past and present performance impacts investor demand. Strong returns often attract more investment, driving up the price.

Market Conditions: Broad market trends, economic indicators (interest rates, inflation), and global events can influence investor sentiment and the value of fund holdings.

Asset Allocation: The specific mix of assets (stocks, bonds, etc.) within the fund and the performance of those asset classes directly affect the fund's overall value.

Expense Ratio: Higher fees detract from returns, potentially making the fund less attractive and affecting its price relative to comparable funds.

Fund Manager Expertise: The skill and experience of the fund manager in selecting and managing investments play a crucial role in the fund's performance and price.

Investor Sentiment: General investor optimism or pessimism towards the fund's investment strategy or the overall market can drive buying or selling pressure.

Liquidity: The ease with which investors can buy or sell shares of the fund affects its price stability. Low liquidity can lead to price volatility.

Dividend Yield: The dividend yield offered by the fund can influence its attractiveness to income-seeking investors, affecting demand and price.

Fund Size: Very large or very small funds can sometimes experience inefficiencies that impact performance and price.

Regulatory Changes: New regulations or changes in existing regulations can affect the fund's investment strategy and its overall value.