Company Performance: Better earnings, revenue growth, and positive forecasts often drive the stock price up. Conversely, poor performance can lead to a price decrease.

Industry Trends: The overall health and growth prospects of the betting and gaming industry can influence investor sentiment and BET.AU's stock price.

Regulatory Changes: New laws or regulations related to online gambling, advertising, or taxation can significantly impact the company's profitability and stock value.

Market Sentiment: General investor optimism or pessimism towards the Australian stock market or risk assets can affect BET.AU's stock price.

Competition: The presence of strong competitors and their actions, such as aggressive marketing campaigns or new product launches, can impact BET.AU's market share and stock performance.

Economic Conditions: Factors like interest rates, inflation, and economic growth can influence consumer spending and investment decisions, indirectly affecting BET.AU's revenue and stock price.

Global Events: Major sporting events or global economic crises can have a temporary or long-term effect on the betting industry and BET.AU's stock price.

Management Decisions: Strategic decisions made by the company's management, such as acquisitions, partnerships, or expansion into new markets, can influence investor confidence and stock valuation.