Company Performance: Revenue, profits, and growth prospects directly impact investor confidence and stock valuation.

Industry Trends: The performance and outlook of the broader travel and tourism sector influence investor sentiment towards Scandic Hotels.

Economic Conditions: Macroeconomic factors like GDP growth, interest rates, and inflation affect consumer spending and thus, hotel demand.

Market Sentiment: Overall investor mood and risk appetite in the stock market can drive buying or selling pressure on 9DG.STU.

Interest Rates: Higher interest rates can increase Scandic's borrowing costs, potentially impacting profitability and stock price.

Competitor Activity: Actions of rival hotel chains, such as pricing strategies and expansion plans, can impact Scandic's market share.

Regulatory Changes: New regulations or taxes affecting the hotel industry or tourism can influence investor perceptions.

Currency Fluctuations: Changes in exchange rates, particularly the Swedish Krona against other major currencies, affect Scandic's earnings.

Global Events: Events such as pandemics, political instability, or natural disasters can significantly impact travel and tourism.

Investor Expectations: Market forecasts and analysts' ratings influence investor behavior and expectations about future performance.